All Topics

A written answer to the questions we get asked

Nearly everything in this library started as a question from a client or an enquiry. What does a website actually cost. How long does SEO take. Do I really need an app. Who owns my domain. Why is my site slow on a phone when it looks fine in the office. Rather than answer each one from scratch, we wrote it down properly and kept it here.

These are not sales pages with a keyword dropped in. They are written to be genuinely useful to somebody who is not going to hire us — a business owner deciding whether to spend money at all, or trying to work out whether the advice they have been given is sound. If a page tells you that you do not need something, that is the page doing its job.

What the library covers

• Practical guides — costs, timelines, what to ask a developer before signing, what a handover should contain, who owns what.
• Search and marketing — how indexing works, what local SEO actually involves, why bought links are a bad trade, how to read the numbers without fooling yourself.
• Software and applications — when a spreadsheet has outgrown itself, what an ERP or a management system really is, how user roles and permissions should be set up.
• Industry-specific pages — what a clinic, a school, a manufacturer, a hotel or an exporter each needs from a website, because the answer is genuinely different for each.
• E-commerce — payments and UPI, GST on invoices, shipping within India, returns, and why most baskets get abandoned.

How to use it

The list below is alphabetical and complete — every guide we have published is on this page, so nothing is buried. If you know roughly what you are after, scan the letter. If you are starting from a problem rather than a topic, it is usually faster to look at what we do and work backwards, or simply ask us — we answer questions whether or not there is a project attached.

Pages get revised as things change, which in this field is constantly. Where a guide describes something that has since moved on, tell us and we will correct it.